Helping Global Entrepreneurs Grow Sales in USA Markets
The USA is the world’s largest importer of goods and services.
The question is, how can you gain a share of it?
With a single currency, relatively low regulatory barriers, a business-friendly culture, and customers who value high quality, the USA is an obvious place for overseas companies to grow sales.
Despite these advantages, success is not guaranteed. Your long-term commercial viability in the USA market is predicated on thorough preparation and flawless execution.
Common mistakes can be avoided – if you know what to look for.
Our mission at ATXponential (ATXp) is to help you understand the issues exporters face when first entering the USA, and to build an actionable business plan for sustainable, profitable sales.
Here’s how we do it.
We help you work through a checklist of business-critical issues, which a company looking to develop export sales in the USA must negotiate to be successful.
We provide individualized consulting services tailoring your company’s needs to identify opportunities in the USA and your chosen route to market, whether it is B2B or B2C, or D2C.
We help get you started in the USA market with personal introductions to people and organizations who can expedite your success, from distribution partners to potential clients to
possible investors.
Meet the Team
The ATXponential team is a global team with diverse expertise and backgrounds.
Lindsay Powell,
Partner and Co-Founder
A graduate of the Aston University, Lindsay worked in sales, marketing, and strategic planning roles at 3M in the UK, Europe, and the USA. He was CMO at Tech Ranch Austin helping international startups prepare for launch in the USA before co-founding ATXponential. He is the programming board co-chair of StartOut Austin and an active angel investor with Gaingels.
His areas of expertise are:
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brand management
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business planning
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channel marketing
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media communications
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sales
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UK culture.
Lindsay is a chartered marketer with the Chartered Institute of Marketing. He divides his time between Austin, Texas, and Wokingham, England.
Kristin Ginter
Partner and Co-Founder
A graduate of Texas State University, with over 20 years of experience in operational efficiencies, Kristin Ginter is the Founder of Guywood Consulting and Co-Founder of ATXponential. She specializes in scaling businesses through streamlined systems, process automation, and strategic leadership. Kristin has helped 7- and 8-figure companies reduce inefficiencies by 35%, improve team productivity, and increase revenue by up to 30%.
Her expertise includes:
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operational strategy & process optimization
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team leadership & delegation frameworks
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marketing operations & execution
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scalable business systems & automation.
Kristin is known for building strong, sustainable operational foundations that support long-term business growth for global ecosystems. She is based in Austin, Texas.
Andrew Pottow
Chief Strategist
A graduate of Loughborough University and the Royal Military Academy Sandhurst, and a MBA at Aston Business School, Andrew has a background in engineering, operations, and strategic planning in the British Army. His most recent experience is as an Operations Officer, overseeing aviation engineering and logistic planning and program delivery supporting British Army Aviation deployments across the globe. His areas of expertise are:
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change management
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performance monitoring
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organizational design
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organizational strategy
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cross-functional team leadership
Andrew is originally from South Africa but calls London, England home.
Working With the Best
“Law of the Universe: Nothing happens until something moves. Law of Business: Nothing happens until someone sells something."
Jeb Blount, Fanatical Prospecting